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Branding and Signage
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Collateral
Bravo: Fixing a Failed Rebrand Under Pressure
Bravo had already hired an external agency to develop the visual identity for its first-ever BravoCon. Leadership rejected it. The creative director didn't approve it either. The branding didn't reflect Bravo. With the event on the calendar and no usable identity in place, the problem landed on my desk.
What we did
I built a new visual identity for BravoCon from where the agency's work had left off, one that actually reflected the Bravo brand across its flagship franchises rather than a generic take on the network. That meant correcting course on what the agency had gotten wrong while still moving fast enough to hit the event timeline. The identity I developed became the one that rolled out across the entire event, from signage to marketing to the on-site experience.
What changed
BravoCon launched with a visual identity that leadership actually approved and the brand actually recognized. That work went on to win the Gold PRO Award for Best Event Designed for Content in 2020.