Hi, I’m Martin
I've spent my career inside the rooms where brand, strategy, and business results have to work together — not as separate departments, but as one system. At Hearst Newspapers, WeightWatchers, and Bravo, that meant building design systems that scaled, leading creative teams through growth and crunch alike, and sitting at the table with product, engineering, and executive leadership to make sure creative decisions moved the business forward, not just the aesthetics.
Another Love exists because most companies at a turning point don't need another production shop. They need someone who's already done the job of fixing a broken system and building the next one — and can step in and do it again, on their team, at their pace
What I bring
Strategic creative leadership inside enterprise and mid-size organizations. A thinker and a doer.
A track record of measurable outcomes: subscription growth, production efficiency,
award-winning brand workThe ability to build and lead design teams that will help you execute on projects.
A "we" mindset from day one. An embedded partner from day one.
Illustration, Creative Direction, photography expertise.
How I work
I come in to fix what's not working and build what's next — whether that's a fragmented brand identity, a design team without direction, or a company scaling faster than its creative systems can support. No bloated agency process. No decks for the sake of decks. Just the strategic and creative leadership a business actually needs at its inflection point.