Wendy’s at BravoCon

Brand Activation / 2025

Overview

At Wendy’s × BravoCon, the goal was to translate Wendy’s bold, playful brand voice into a highly shareable, culturally fluent activation that resonated with Bravo’s deeply engaged fanbase.

Working with external agency partners, we designed as an immersive, on-site experience, that leaned in the Real Housewives of Salt Lake city, leveraging Lisa Barlow as talent that positioned Wendy’s as a brand that gets the audience, not as a sponsor, but as part of the conversation. The experience was crafted to drive long lines, social sharing, and organic buzz throughout the weekend, while reinforcing Wendy’s relevance within pop culture and live entertainment.

From concept through execution, the activation balanced brand storytelling, environmental design, and social-first moments, ensuring Wendy’s stood out on a crowded show floor and became one of the most talked-about brand experiences of the event.